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Tips for Creating Great Video with Animoto

Need a way to easily create videos for your advertising and promotions? Animoto is an online, easy-to-use tool for creating quality videos that can be used for both personal and professional campaigns. Just upload your images to the Animoto site and choose your background music choice from the Animoto library or upload your own music. Then add some text to direct your audience through the video and you’re done.

While Animoto takes a lot of the leg work out of rendering professional-looking videos, a few tips  can make your videos and slide shows look even better.  The business/professional version of Animoto is so great that marketing agencies are using the service to profile portfolio pieces on their site.

Here are some tips to create better videos with Animoto as well as some tips from the creators of Animoto:

1. When uploading photos, always choose photos or graphics with a landscape orientation as portrait photos can sometimes format incorrectly during the video rendeing process.

2. Animoto will automatically determine the duration of each picture in the video slideshow but if there’re pictures that you really want to emphasize in the video, select the images in the video editor and use the spotlight button.

3. When adding text to your video, always make sure that there are pictures on either side of the text slide else your text will lack any moving video in the background.

4. The music selection you choose determines the pace of transitions. Slow instrumentals will render slow transitions, while fast rock will result in quick transitions.

5. You’ll need about 15-20 graphics or images for a thirty-second movie. If you upload more images, they are likely to be discarded in the final video so pick the best shots before starting the render process. For full-length videos, the images limit is 300, but the number of images you need really depends on the music selection and the pace you choose.

6. While most people use Animoto for creating fast slide shows, you can adjust the video speed to 1/2x for a more traditional slide show.

7. If you want to brand your Animoto slide shows, make sure that the last image in the slide show is not a photograph but an image of your logo.

8. Just put a 50-100 pixel border around your images to prevent edge clipping in the final video.

9. If you have a full-length video (business) account you are able to turn off the “created by Animoto” and music credits text that appears at the end of the slide show. Before your create your video, you are presented with an option to turn off this text.

With Animoto and the above hints, you can generate very professional videos with little time and money.

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